The role of design in product innovation has grown exponentially in recent years. Traditionally Design was considered an exception reserved for luxury segments. Now the Design is becoming the synthetic expression of the Company attention to both the customer relation and to product innovation, by adding comunicative value. Alessandro Tartarini gave Industrial Design a different touch, creating the unique and well known Velocifero Brand and also collaborating with top companies in the motorcycle industry.
The design aims to express the personality and values of Velocifero and its products and is the very first interaction with customers.
The design task involves a costant market analysis while streving to stay ahead on the industry standards.
Velocifero is steadly studying and analyzing the markets in which we operate, with constant market research, in all countries of the world.
Velocifero is exclusive Italian design in Product innovation.